Events / Installation


This year sees the growing creativity hub that is SXSW grow even further to include an Arts Program platform. In line with the festival’s reputation as an conglomerate of film, interactive media and music, interactive installations have now found their place on the festival’s line up.

There are a number of installations darted around Austin causing interest on twitter feeds.

Here are some of the highlights:

Optic Obscura

Raum Industries presents an interactive installation investigating the concepts of interface, connectivity and abstraction. Optic fibers are used to display visual content as selected by visitors, creating a light-speckled room with a sense of infinity.

Optic Obscura at SXSW

Photo Credit: SXSW

Infinity Room

Not to be confused with Yayoi Kusama’s Infinity Mirror Room exhibition, this audio visual piece by Refik Anadol also creates virtual infinity. It sets out to transform the conventional flat cinema projection screen into three dimensional kinetic and architectonic space.

Infinity Room at SXSW

Photo Credit: SXSW

NeuroSpeculative AfroFeminism NSAF Not Safe As Fuck

The virtual reality experience is the first chapter of a science fiction story placing you in a “neurocosmetology lab” where black women are the pioneers of brain optimization. Here, instead of ordinary braids, customers are fitted with transcranial electrodes that allow access to a surreal digital temple blending the physical with the digital. Additionally, participants are invited to contribute to ongoing neurological and cognitive impact research studies as a way of bringing scientific exploration into public spaces.

Created by and for women of color, Hyphen-Labs presents a multi-layered possible future that transcends the constraints of the present; a realm which The New Yorker has called “another plane of consciousness.”

By Hyphen-Labs: Ashley Baccus-Clark, Carmen Aguilar y Wedge, Ece Tankal, Nitzan Bartov

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An immersive light experience in which the audience directs the intensity, audio and colors by simply approaching and or moving around in between the shapes and the installation. By Circus Family


Photo Credit: SXSW

Program running March 10-18th